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Goal and Objective Setting

Financial goals/ objectives

  • Achieve a 15% increase in revenue over the next 2 years.
  • Maintain a 10% net profit margin by reducing operational costs.
  • Increase cash flow by improving customer payment collection efficiency.

Market/ Customer goals /objectives

  • Expand customer base by 20% through new product offerings and geographic expansion.
  • Enhance customer satisfaction and retention by implementing a customer feedback system.
  • Build stronger relationships with key clients to secure long-term contracts.

Business process goals/ objectives

  • Consistently provide high-quality electrical equipment and services that match customer expectations and industry standards.

Growth & HR goals/ objectives

  • Develop a highly skilled workforce to ensure high-quality services and productivity.


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